KAPSENBERG WEB DESIGN - Effective website design:
Convince visitors that your goods, services, ideas or information are worth their attention and will lead to sales and contacts.
Let's make a website. Congratulations, you decided to launch a website. All your competitors and friends have one, so you can't stay behind. You don't want to lose future clients or have other good reasons why you want to be visible on the Internet.
Let the website fit your goal. Let's say are looking for a website designer or a free template to realize your site. You will see many stunning looking examples. Some website designers even let you choose between three different designs. But before you get too exited, what did you want the website for in the first place? Can these examples convince visitors that your goods, services, and ideas are worth their attention?
What's the purpose of the website? It is not always so easy to determine the purpose of the website. Yes, you want to sell your goods or services. You might want to share ideas or give the latest results of your club's tournament. But do you keep your visitors attention? How do you convince them that you or your company is better than your competitors? Who is your audience anyway? Who are your future clients? How do you reach the public you want to inform? Are there any goods or services you want to push? What kind of feeling should the site have?
Analyze your needs. There are lots of questions we need to answer to get the attention of those visitors, who might become your future clients. Kapsenberg Design will take time to analyze your needs. We will ask questions and find those answers. We want visitors to buy your goods and not your competitors. We will built a site around your company, your ideas, or your club and not try to fit in your needs into example websites (templates) we have on stock.
First impression. Once we know your reasons for launching a site we will determine how the first page will look.The first impression is very important. If visitors don't immediately understand that you offer what they are looking for, they are gone. If visitors don't like the atmosphere, it's over. You need to give them the feeling that you are professional, client orientated or share the same believes or interests, and you have only a few seconds to impress them.
Atmosphere. The visitors must feel at ease. With images, colors, layout we will create an atmosphere, a first impression that reflects your company, you as a person, your club, or your ideas. Often, even before they read any word, visitors will decide if they want to stay on the site or jump away.
Give visitors more reasons to stay. Once we have created the right atmosphere, we will have to give the visitors more compelling reasons to stay on your website. Without any effort they must be able to find reasons in text or images.
By creative use of color, fonts, movement and placement Kapsenberg design will lead the visitor's attention to the most important information.
Example. Lets explain with an example. On the home page of the "Etched in elegance catering" website your eyes go first to the three different moving slide shows on the right. They show excellent, elegantly presented and tastefully looking food and professional, friendly, approachable staff members. You must get the idea; "Yes that food is worth our party" and "They look professional and can effortlessly handle the catering of our event".
The background consisting of grape leaves with raindrops will contribute to this impression of fresh food made from scratch.
After having taken in this visual information the visitor's eyes go to the text giving more reasons to prefer them over their competitors.
Now curious the visitor can use the links above the find out more details.
Clear message. Have you ever seen those cluttered up first pages where you have no idea what they offer or where to find anything? We will only show on the first page what really matters in a way that makes visitors curious to explore the site further.
User friendly. This principle of presenting information also can be applied to websites that don't sell anything. Be user friendly and the visitors will come back. On the first page the visitors must be able to oversee all the information the website provides. Different (drop down) menu's, highlighted news, search boxes etc. will show the visitors what they can expect and where to find the information they are in search of.
High quality Images. Not only the layout is important, but also the quality and use of the images. For the website of the Redding wedding venue "The White House" we took photos and carefully chose the most suitable ones to create an appealingl atmosphere, and show all details and possibilities to get the visitors exited. One bride put it this way: "The website was so beautiful that it made you want to come out and see it in person!" Comments like these show the importance of well chosen high quality photos on a website.
Marketing strategy. So you might be thinking "We as a company already have a marketing strategy." No problem - we will work with your strategy. You are the one who decides how the end result will look! We will only make suggestions to adapt your text for search engine optimization. (Read more on our page about search engine optimization)
Effective websites. You can imagine the pre-programmed websites (templates) will not be effective and sometimes even be counter productive as well as give an unprofessional impression. Kapsenberg Design will take all the time and effort it takes to create for you a unique, custom made effective website. Having said that, you will be pleasantly surprised to hear our prices. We won't charge you per page or per image, but per project to be sure we get the best result. Maybe a good reason to use our contact page and set up an appointment to discuss your future website or call (530) 229 1621 and ask for Barbara Kapsenberg.
